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On the Podcasts I provide exciting, interdisciplinary insights from talks with experts from academia and industry about different Topics. From the field of economics to physics, from blockchain to pico satellites and from German labour market to china business and economics.

I want to share Knowledge about new trends and developments with open-minded and curious people – people who really want to think outside the box. Enjoy the content, get part of the community.

Mar 11, 2018

Talking about Industrial Revolution 4 people think about robot arms, drones or digital glasses. But implementing these techniques is not the main challenge to most SME (small and medium-sized companies) today.

What they really need is to focus on building a centralized data fundament which is crucial for further standardization and automation of processes and the implementation of new techniques and Cyber Physical Systems.

Another huge issue for companies in times of digitalization is to understand the changing consumer needs and benefits. It does not help you in the future what you have done in the past. Tradition is not a business model. Companies have to analyze and use data so that they can strategically adapt and react to changing consumer needs. In this episode we talk about the disruption of the music industry and why IKEA might become a player in the house-building and construction industry.

Check out #2 Episode of the “WUEconomics – outside the box – Podcast” for more details and insights. 

Guest: Prof. Dr. Axel Winkelmann, full professor at the University of Würzburg. He is head of the chair Business Management and Business Information. He is an expert in the field of Information Management, ERP-Systems (Enterprise Resource Planning), Data-Management, and Business Process Standardization.